Yahoo and Amazon: Building a Competitive Advantage

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  • Assignment 1: Yahoo and Amazon: Building a Competitive Advantage

Due in Week 3 and worth 300 points

Review Case 21 “How Amazon.com became the leading online
retailer by 2011”, and Case 23 “Is Yahoo!’s business model working in 2011?”
located in the textbook to complete this assignment.

Write a six to eight (6-8) page paper in which you:

  1. Describe,
    in brief, the histories of both of Amazon.com and Yahoo.com, and
    determine the core business of each.
  2. Determine
    the key strategic differences that have impacted the relative success of
    both Amazon.com and Yahoo.com. Provide two (2) specific examples of such
    strategic differences to support the response.
  3. Compare
    and contrast the approach to strategic planning that each company has
    pursued in order to achieve a competitive advantage. Focus specifically
    on both intended and emergent strategies.
  4. Analyze
    the manner in which each company’s distinctive competencies help to shape
    the strategies that each company pursues. Provide a rationale to support
    the response.
  5. Recommend
    one (1) functional level strategy for each company which prescribes the
    essential ways in which each may achieve superior efficiency, quality,
    innovation, and customer responsiveness. Provide a rationale to support
    the response.
  6. Use
    at least three (3) quality references. Note: Wikipedia and other
    Websites do not qualify as academic resources.

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