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For this assignment please choose an advertisement you have recently seen for a product or service. Please provide the following information:

  • What is the product or service
  • What is the medium that was used for the advertisement?
    • If this was in print, please provide a picture of the ad
    • If another form of media was used please adequately describe the advertisement

In double-spaced, paragraph form (a minimum of 2 pages) please discuss the following items:

What are the promotional objectives of the advertisement (sales, informational, etc.) and why?

Who is being targeted by the advertisement? What do you think the demographic make-up of this group is and

why?

How does the advertisement attract the consumers’ attention? Is the advertisement effective in communicating

the marketer’s message? Why or why not?

What other medium could be used to market the product or service? In your opinion would this more effective?

Why?

In the final paragraph please discuss your overall opinion of the advertisement, the communicated message and the overall effectiveness of the advertisement. Do you think the marketing team that designed the advertisement was successful? Why or why not?

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