Week 5 Journal

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Week 5 Journal

Watch VideoNew smartphone product testing: funny focus groups

Duration: 4:39
User: n/a – Added: 10/28/10

Watch the video above titled “New smartphone product testing: funny focus groups”. While produced to be humorous, there are many elements of truth in this video. Please answer the following questions:

  1. How does this video demonstrate the usefulness of focus groups? What are focus groups better at than other marketing research methods?
  2. Do you agree that the moderator in this video does a fantastic job? Give at least three separate examples that illustrate this, or else explain why not.
  3. If you worked for a company that manufactures and markets smart phones, what product or marketing improvements would you recommend to management after observing this focus group?

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