Watch VideoNew smartphone product testing: funny focus groups
User: n/a – Added: 10/28/10
Watch the video above titled “New smartphone product testing: funny focus groups”. While produced to be humorous, there are many elements of truth in this video. Please answer the following questions:
- How does this video demonstrate the usefulness of focus groups? What are focus groups better at than other marketing research methods?
- Do you agree that the moderator in this video does a fantastic job? Give at least three separate examples that illustrate this, or else explain why not.
- If you worked for a company that manufactures and markets smart phones, what product or marketing improvements would you recommend to management after observing this focus group?