case title brannigan foods strategic marketing planning

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This is what he wants you to do:

1) He wants you to discuss the advantages and disadvantages of each of the proposal
Out of the four proposals, Bert wants you to choose the best proposal. To further convince Bert about your choice, you have to do the following lists:
2) You need to provide brief statement about the goal(s) that Bert can expect out of the proposal of your choice.
3) You need to provide justifications and recommendations (how to implement) to support your goal above. Since he asked you based on your Marketing expertise, he wants you to provide some justifications from the point of view of Marketing. Below are the sources that you can cite from (you need to cite at least five sources):
a. Textbook
b. Scholarly Journal
c. News
d. Case study online.

This is the structure of your paper I want to see:

1) Discuss the advantage and disadvantage of each proposal. 20 pts
2) I believe the best proposal is X’s Proposal . Based on X’s proposal, I believe that the goal(s) for the company to “turn the soup division around” is _______________. – 20 pts
Note: Your proposal can be hybrid, meaning a combination of two proposal. Please remember, if you decided to go this route, it has to make sense both from financially and operationally perspective
3) Provide justifications and recommendations on the goals, be sure to cite the sources I mentioned above – 40 pts
Note: Just like the first case, your justifications and recommendations must be concrete and executable
4) Paper organization, professional writing (grammar, sentence structure, and spelling), logical flow of paper and references – 20 pts

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