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Choose a brand that you feel loyal to and describe the product and its branding and packaging strategies. Analyze the effectiveness of these strategies and compare to two similar products. Your research should demonstrate your understanding of target markets and specific demographics. Be sure to discuss and cite at least three credible outside sources. (The CSU-Global Library is a good place to conduct your search.)

Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.

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