treatment adherence

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The purpose of this activity is to examine the role of advertising on health-related behaviors. Most college students were not born yet in the 1980s and missed the ubiquitous “Just Say No” campaign. The following three links are from TV commercials or shows during the 1980s that tried to convince children and teens to “Just Say No” to drugs.




Later, anti-drug campaigns benefitted from the help they received from major advertising professionals, part of the Partnership for a Drug Free America. This group created several slick anti-drug advertisements, including the famous “This is your brain on drugs” advertisement:





For each of the above three clips, answer the following questions:

  • Who is the intended audience?
  • What constructs, from the health behavior theories described in the text, do the advertisements seem to target?
  • Do you think the advertisements would be effective? Why or why not?
  • How do the three clips above (Your Brain on Drugs, I Learned it by Watching You, and When I Grow Up) differ from the Just Say No ads?

Your submission should be 3-4 pages total in length (double-spaced, Times New Roman 12 point font, one-inch margins).

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