Speedier Service at Stellato Family Pizza Team Project, homework help

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This is a team activity and we will be working on this through our gmail account. I will need help on this and as soon as I get the information from who our team members are I will give you the information.  I will send you the email on what we are going to do and then maybe you can make some suggestions for me.  Thanks


As a
requirement for the course, students will work collaboratively using Google
Docs to prepare a group project worth
50 points.  Information for working in google docs
will be described on page 5 of this document titled, Getting Started with Google Docs.  Students will begin the group project by
reviewing Activity 12.25, Justification/Recommendation Report:
Speedier Service at Stellato Family Pizza
on page 457 of the Guffey
textbook.  After gaining an overview of the assignment,
students will begin the project by creating a Work Plan, similar to the Work
Plan described on page 383-385 of the textbook. 
A template for the Work Plan is provided below.

are to complete the section of the assignment titled Your Task on page 458 of the textbook.  The Your Task section explains that the
group members are to work together to provide recommendations and conclusions
to Mrs. Stellato about her business.  To
successfully complete this project, in addition to the memo required, students
will provide visual aids, to tabulate and analyze data, and include effective
graphics to clarify data, create visual interest, and to make numerical data

Note:  This is a group project so there is one
project and one work plan submitted for
each group.


Team Activity.
Up to 50 points and can be earned by
successfully completing the group project. 


Students will be assigned to groups by the instructor

Students decide on a group leader

All students will create a Gmail account (see the link
provided on page 6 of this document)

The instructor
will create a Gmail account and share with all students
in the class.

All members of the group will need to share their
Gmail account with other group members.  (not
the entire class, only their group
members.  However, the instructor will
share his/her Gmail account with all students)

The group leader will begin the Work Plan (see page 3
of this document) and share with other group members.  All group members will work collaboratively
through Google Docs to complete the Work Plan.

Read chapters 11 and 12 in the textbook

Read the Activity 12.25 on page 457

Discuss the Activity and your approach to complete
the Activity with group members

Review the Work Plan information on pages 383-385

Analyze the Problem and the Purpose of the scenario
provided (this will be identified on the Work Plan) Reference page 380-381 for

Review and complete the Work Plan template with your

Analyze all the information provided in the Activity

As a group, from the information provided; decide on
the conclusions and recommendation

Create effective graphics to tabulate and analyze
data, and to clarify data, create visual interest, and make numerical data
meaningful to the audience.

As a group, write an informational report with
graphics providing the group’s recommendations, conclusions.

Please read chapter 11 and chapter 12 in its entirety.  There is much valuable information provided in the chapters in terms of writing
the report, drawing conclusions and recommendations and including
graphics.  You may find other elements such
as a yard stick report that may help deliver your message. 

Work Plan

Stellato Family Pizza

of Problem

of Purpose



Schedule with Dates

Note: The work plan is due (TBA) prior to the final project, but is not included
with the final submission of the paper.

Rubric Business Report

0 pts

5 pts

8 pts

10 pts

Analyzed Data

Students showed little understanding of the data provided and made no attempt
to utilize data to draw appropriate conclusions and recommendations.

Students had some understanding of the data provided.  Students attempt to identify trends to draw
conclusions and recommendations from the data, but there are inaccuracies.

Students are able to understand data provided and identify trends to draw
conclusions and recommendations from the data.  Students select visual methods of
presenting data.

Students are able to identify trends and draw suitable and accurate conclusions
from the data.  Students selected
suitable visual methods of presenting data.


Does not summarize data with respect to
problem statement.  Does not discuss the impact of t data provided.

Some integration with problem
statement.  Discussed impact of data

Strong review of key conclusions.  Strong integration with problem statement.  Discusses impact of data provided

Strong review of key conclusions. 
Strong integration with problem statement.  Insightful discussion of impact of the
information provided.


Simplistic statement of content. Approach to the recommendation is not
evident or not well represented. Recommendation is unsupported or represents
poor decision making.

Development of content is incomplete or unclear. Lacking discussion of findings. Recommendation is based on too little

Development of content is adequate. Information is clearly presented but may
be better organized and presented.  Recommendation is reasonable.

Full and rich development of content including problem, background.  Tables and charts clearly and accurately
represent data gathered to support findings. Recommendation is well supported
and represents critical thinking skills.




graphics are used to
present data

analysis and results.


Some graphics are used to
present data

analysis and results for data sources.  The visual aids were limited or


Graphics are used to explain the relationship between


Provides visual aids, to tabulate and
analyze data, and include effective graphics to clarify data, create visual
interest, and make numerical data meaningful.


Attention to formatting is not apparent.

Does not
use APA format guidelines.

Editing and revising not apparent.

Formatting was not in a logical sequence. No headings or sections are shown.
Lacks a professional appearance.

Multiple or repetitive errors interfere with readability
of the document.

Generic headings are used. The document is readable
but some information in long paragraphs could be placed in tables or charts.

Grammar, spelling and punctuation errors are found,
but do not interfere with the meaning or readability of the document.

Logical outline format or section headings are used to make the document
readable. Well-crafted tables, charts or graphs are used where appropriate.
Appearance is high quality and professional.

Free of all grammar, spelling and punctuation errors. Professional writing
style is utilized.

Started with Google Docs

Google Docsis a free, web-based office suite offered byGooglewithin itsGoogleDrive service. It was formerly a
storage service as well, but has since
been replaced byGoogleDrive. It allows users to create and
edit documents online while collaborating with other users live.  The following links will provide instructions
for creating a Gmail account and creating, sharing and storing documents!  https://drive.google.com/

Watch this video
first for overview of Google Docs:


Docs How to Tutorial


to create a Gmail account


in Google Docs


to Google Docs (pdf file)


Drive and Doc Tutorials


Justification/Recommendation Report: Speedier Service at Stellato Family Pizza* (Obj. 5)

You work for Carmine Stellato, the owner of Stellato Family Pizza, a small, casual pizza shop he founded 33 years ago. Its signature items are eight-inch-diameter individual pizzas. The pizza shop also serves mozzarella sticks, wings, and assorted beverages.

The pizza shop is located in the warehouse district of Indianapolis, where it originally served truckers who delivered their meat, fruits, and vegetables in the middle of the night and then whisked off to the next city. Truckers loved the satisfying and filling pizza because it provided them with lots of energy on those tedious late-night runs. Later the pizza shop caught on with the nightclub crowd and with students who studied late. The shop opens at 10 p.m. and closes at 6 a.m.

The concept was a resounding success. However, success brings competition. Three imitators opened their pizza shops within a five-mile radius of Stellato Family Pizza. You know that the family has been using the same delivery system for years, and you know service could be faster. You also notice that new pizza shops are receiving orders via smartphones.

The current system at Stellato’s begins with a counter clerk recording the customer’s order and table number on a ticket. The customer pays, and the counter person gives the order to the pizza makers. The pizza makers remove the dough from the refrigerator, shape it, add the sauce and other ingredients, put the pie in the oven, and remove it from the oven when baked. The counter clerk then takes the order to the customer’s table. Stellato Family Pizza has three counter clerks, two pizza makers, and one cash register that the counter clerks share. It takes two minutes to prep a pizza before it can go in the oven. The pizza shop uses an outdated Rankin Model D85 pizza deck oven, which cooks a pizza in seven minutes.

You think the entire system is inefficient, and when you discuss the problem with Mr. Stellato, he says, “Although the original ways are familiar to me, I see that the time for improvement has come.”

You suggest observing the three competitors’ systems of serving customers to understand why their service is faster. Currently, the average time it takes a customer to receive an order at Stellato Family Pizza is 16 minutes. The following are notes from your observations of the competitors.

DeNunzio Pizza

  • Similar menu

  • Orders are taken using an electronic system that includes the customer’s number

  • Customers pay immediately

  • Customers pick up their orders after their numbers have been called

  • Two counter clerks at one register; two pizza makers

  • Preprepared dough; prep time: one minute

  • One state-of-the art Elite Chef Model BFE-28 convection oven—five minutes to cook a pizza

  • Average time a customer waits to receive an order: ten minutes


  • Similar menu

  • Order takers call out the menu item as the order is taken

  • Customers pay immediately

  • Customers wait at the counter to pick up their orders

  • Three counter employees at three registers; two pizza makers

  • Preprepared dough; prep time: one minute

  • One state-of-the art Elite Chef Model BFE-28 convection oven—five minutes to cook a pizza

  • Average time a customer waits to receive an order: eight minutes

Hip Hop Pizza Shop

  • Similar menu

  • Tickets are used to record the customers’ orders

  • Customers pay immediately

  • Counter staff employees take the order to customers’ tables

  • Three counter staff employees, two pizza makers, and one cash register

  • Pizza prep the same as Stellato Family Pizza: two minutes

  • One DeLong Model FC30 pizza deck oven—six minutes to cook a pizza

  • Average time a customer waits to receive an order: 15 minutes

Your Task. Now it is up to you to analyze the data you have collected. In a short memo report to Carmine Stellato, present your findings, discuss your conclusions, and make recommendations, including a recommendation on how Stellato’s might gain a competitive edge by enabling its customers to use some of the most recent technology to order their food. You may want to present the data using visual aids, but you also realize that you must emphasize the important findings by presenting them in an easy-to-read list.

11-2cPreparing a Work Plan

After analyzing the
problem, anticipating the audience, and factoring the problem, you are ready to
prepare a work plan. A good work plan
includes the following:

Statement of the problem (based on
key background/contextual information)

Statement of the purpose including scope with limitations and

Research strategy including a description of potential sources
and methods of collecting data

Tentative outline that factors the problem into manageable

Work schedule

Preparing a plan
encourages you to evaluate your resources, set priorities, outline a course of
action, and establish a schedule. Having a plan keeps you on track and provides
management a means of measuring your progress.

A work plan gives a
complete picture of a project. Because the usefulness and quality of any report
rest primarily on its data, you will want to develop a clear research strategy,
which includes allocating plenty of time to locate sources of information. For
firsthand information you might interview people, prepare
survey, or even conduct a
scientific experiment. For secondary information you will probably search electronic
materials on the Internet and printed materials such as books and magazines. Your
work plan describes how you expect to generate or collect data. Because data
collection is a major part of report writing, the next section of this chapter
treats the topic more fully.

Figure 11.6 shows a complete
work plan for a proposal pitched by social marketing company BzzAgent’s
advertising executive Dave Balter to his client Lee Jeans. A work plan is
useful because it outlines the issues to be investigated. Notice that
considerable thought and discussion and even some preliminary research are
necessary to be able to develop a useful
work plan.

Figure 11.6Work Plan for a Formal Report

[img border=”0″ width=”21″ height=”21″ src=”file:///C:/Users/JACKIE~1/AppData/Local/Temp/msohtmlclip1/01/clip_image001.png” alt=”Enlarge Image” v_shapes=”Picture_x0020_1″>

© Cengage Learning 2015

Although this tentative
outline guides the investigation, it does not determine the content or order of
the final report. You may, for example, study five possible solutions to a
problem. If two prove to be useless, your report may discuss only the three winners.
Moreover, you will organize the report to accomplish your goal and satisfy the
audience. A busy executive who is familiar with a topic may prefer to read the
conclusions and recommendations before a discussion of the findings. If someone
authorizes the report, be sure to review the work plan with that person (your manager, client, or professor, for example)
before proceeding with the project.


Secondary Sources and Conducting Primary Research

Learning Objective3

and evaluate secondary sources such as databases and Web resources, and
understand how to conduct credible primary research.

or the gathering of information, is one of the most important steps in writing
a report. As the philosopher Goethe once said: “The greater part of all
mischief in the world arises from the fact that men do not sufficiently understand
their own aims. They have undertaken to build a tower, and spend no more labor
on the foundation than would be necessary to erect a hut.” Think of your report
as a tower. Because a report is only as good as its foundation—the questions
you ask and the data you gather to answer those questions—the
remainder of this chapter describes the fundamental work of finding, documenting,
and illustrating data.

is the “Windy City” and New Orleans is the “Big Easy,” but what is Glendale,
California? Boring. That’s what municipal
branding firm North Star Destination Strategies found after conducting a
yearlong study on the inconspicuous
neighbor of Pasadena and Burbank. To improve Glendale’s image, North Star
recommended that city council leaders adopt “Your Life. Animated,” a
marketing-and-development campaign designed to rebrand Glendale as the home of
DreamWorks Animation, the creative studio behind such delightful movies as Shrek and Kung Fu
 Which type of research data would be best at helping cities
evaluate their strengths and weaknesses?[img border=”0″ width=”12″ height=”12″ src=”file:///C:/Users/JACKIE~1/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png” alt=”http://ng.cengage.com/static/nbapps/glossary/images/footstar.png” v_shapes=”Picture_x0020_2″>

Figure 11.6 shows
a complete work plan for a proposal pitched by social marketing company
BzzAgent’s advertising executive Dave Balter to his client Lee Jeans. A work
plan is useful because it outlines the issues to be investigated. Notice that
considerable thought and discussion and even some preliminary research are
necessary to be able to develop a useful
work plan.

Figure 11.6Work Plan for a Formal Report

© Photos 12/Alamy

As you
analyze a report’s purpose and audience and prepare your research strategy, you
will identify and assess the data you need to support your argument or explain
your topic. As you do, you will answer questions about your objectives and
audience: Will the audience need a lot of background
or contextual information? Will your readers value or trust statistics, case
studies, or expert opinions? Will they want to see data from interviews or
surveys? Will summaries of focus groups be useful? Should you rely on organizational data? Figure 11.7 lists five forms of data and provides
questions to guide you in making your research accurate and productive.

Figure 11.7

Gathering and Selecting Report Data

Form of Data

Questions to Ask

Background or historical

How much do my readers know about the

Has this topic/issue been investigated

Are those sources current, relevant, and/or

Will I need to add to the available data?


What or who is the source?

How recent are the data?

How were the figures derived?

Will this data be useful in this form?

Expert opinion

Who are the experts?

What are their biases?

Are their opinions in print?

Are they available for interviewing?

Do we have in-house experts?

Individual or group opinion

Whose opinion(s) would the readers value?

Have surveys or interviews been conducted on
this topic?

If not, do questionnaires or surveys exist
that I can modify and/or use?

Would focus groups provide useful


What are the proper channels for obtaining
in-house data?

Are permissions required?

How can I learn about public and private

[img border=”0″ width=”21″ height=”21″ src=”file:///C:/Users/JACKIE~1/AppData/Local/Temp/msohtmlclip1/01/clip_image001.png” alt=”Enlarge Table” v_shapes=”Picture_x0020_3″>

© Cengage Learning 2015

Applying the 3-x-3 Writing Process to Contemporary Reports

Learning Objective2

Apply the 3-x-3 writing process to contemporary business reports to create well-organized documents that show a firm grasp of audience and purpose.

Because business reports are systematic attempts to compile often complex information, answer questions, and solve problems, the best reports are developed methodically. In earlier chapters the 3-x-3 writing process was helpful in guiding short projects such as e-mails, memos, and letters. That same process is even more necessary when writers are preparing longer projects such as reports and proposals. After all, an extensive project poses a greater organizational challenge than a short one and, therefore, requires a rigorous structure to help readers grasp the message. Let’s channel the writing process into seven specific steps:

  • Step 1: Analyze the problem and purpose.

  • Step 2: Anticipate the audience and issues.

  • Step 3: Prepare a work plan.

  • Step 4: Conduct research.

  • Step 5: Organize, analyze, interpret, and illustrate the data.

  • Step 6: Compose the first draft.

  • Step 7: Edit, proofread, and evaluate.

How much time you spend on each step depends on your report task. A short informational report on a familiar topic might require a brief work plan, little research, and no data analysis. A complex analytical report, on the other hand, might demand a comprehensive work plan, extensive research, and careful data analysis. In this section we consider the first three steps in the process—analyzing the problem and purpose, anticipating the audience and issues, and preparing a work plan.

To illustrate the planning stages of a report, we will watch Emily Mason develop a report she’s preparing for her boss, Joshua Nichols, at Pharmgen Laboratories. Joshua asked Emily to investigate the problem of transportation for sales representatives. Currently, some Pharmgen reps visit customers (mostly doctors and hospitals) using company-leased cars. A few reps drive their own cars, receiving reimbursements for use. In three months Pharmgen leasing agreements for 14 cars expire, and Joshua is considering a major change. Emily’s task is to investigate the choices and report her findings to Joshua.

11-2aAnalyzing the Problem and Purpose

The first step in writing a report is understanding the problem or assignment clearly. For complex reports, prepare a written problem statement to clarify the task. In analyzing her report task, Emily had many questions: Is the problem that Pharmgen is spending too much money on leased cars? Does Pharmgen wish to invest in owning a fleet of cars? Is Joshua unhappy with the paperwork involved in reimbursing sales reps when they use their own cars? Does he suspect that reps are submitting inflated mileage figures? Before starting research for the report, Emily talked with Joshua to define the problem. She learned several dimensions of the situation and wrote the following statement to clarify the problem—both for herself and for Joshua.

Problem statement: The leases on all company cars will be expiring in three months. Pharmgen must decide whether to renew them or develop a new policy regarding transportation for sales reps. Expenses and paperwork for employee-owned cars seem excessive.

Emily further defined the problem by writing a specific question that she would try to answer in her report:

Problem question: What plan should Pharmgen follow in providing transportation for its sales reps?

Now Emily was ready to concentrate on the purpose of the report. Again, she had questions: Exactly what did Joshua expect? Did he want a comparison of costs for buying and leasing cars? Should she conduct research to pinpoint exact reimbursement costs when employees drive their own cars? Did he want her to do all the legwork, present her findings in a report, and let him make a decision? Or did he want her to evaluate the choices and recommend a course of action? After talking with Joshua, Emily was ready to write a simple purpose statement for this assignment.

Simple statement of purpose: To recommend a plan that provides sales reps with cars to be used in their calls.

Preparing a written purpose statement is a good idea because it defines the focus of a report and provides a standard that keeps the project on target.

Preparing a written purpose statement is a good idea because it defines the focus of a report and provides a standard that keeps the project on target. In writing useful purpose statements, choose action verbs telling what you intend to do: analyze, choose, investigate, compare, justify, evaluate, explain, establish, determine, and so on. Notice that Emily’s statement begins with the action verbrecommend.

Some reports require only a simple statement of purposeto investigate expanded teller hours, to select a manager from among four candidates, to describe the position of accounts supervisor. Many assignments, though, demand additional focus to guide the project. An expanded statement of purpose considers three additional factors: scope, limitations, and significance.

Scope and Limitations. What issues or elements will be investigated? The scopestatement prepares the audience by clearly defining which problem or problems will be analyzed and solved. To determine the scope, Emily brainstormed with Joshua and others to pin down her task. She learned that Pharmgen currently had enough capital to consider purchasing a fleet of cars outright. Joshua also told her that employee satisfaction was almost as important as cost-effectiveness. Moreover, he disclosed his suspicion that employee-owned cars were costing Pharmgen more than leased cars. Emily had many issues to sort out in setting the boundaries of her report.

What conditions affect the generalizability and utility of a report’s findings? As part of the scope statement, the limitations further narrow the subject by focusing on constraints or exclusions. For this report Emily realized that her conclusions and recommendations might apply only to reps in her Kansas City sales district. Her findings would probably not be reliable for reps in Seattle, Phoenix, or Atlanta. Another limitation for Emily was time. She had to complete the report in four weeks, thus restricting the thoroughness of her research.

Significance. Why is the topic worth investigating at this time? Some topics, after initial examination, turn out to be less important than originally thought. Others involve problems that cannot be solved, making a study useless. For Emily and Joshua the problem had significance because Pharmgen’s leasing agreement would expire shortly and decisions had to be made about a new policy for transportation of sales reps.

Emily decided to expand her statement of purpose to define the scope, describe the limitations of the report, and explain the significance of the problem.

Expanded statement of purpose: The purpose of this report is to recommend a plan that provides sales reps with cars to be used in their calls. The report will compare costs for three plans: outright ownership, leasing, and compensation for employee-owned cars. It will also measure employee reactions to each plan. The report is significant because Pharmgen’s current leasing agreement expires March 31 and an improved plan could reduce costs and paperwork. The study is limited to costs for sales reps in the Kansas City district.

After expanding her statement of purpose, Emily checked it with Joshua Nichols to be sure she was on target.

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