revised and improve imc paper

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  • IMC plan for re-branding and re-positioning the neighborhood to enhance its image
    • Overall strategy (Communications objective)
    • Communications message*
      • Traditional media
      • Digital marketing
      • Promotional tools

*Include the assets you made for the event

  • Recommended IMC Strategy. Discuss your proposed IMC strategy for the neighborhood and how this addresses your IMC objectives stated at the start of the project.
  • Your Group Reflections and key learning points from the IMC perspective

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