Review the components of credibility outlined in Chapter 1 of your textbook and then think of a public communication from the last three months where someone communicated to you. This could be someone

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  • Review the components of credibility outlined in Chapter 1 of your textbook and then think of a public communication from the last three months where someone communicated to you. This could be someone from your work, an event speaker (virtual or otherwise), a politician giving a televised speech, the public promotion or announcement of a product, or other public communication.

    • Identify the communication and then explain whether or not the speaker established credibility in a way that you trusted and that motivated you to listen to what they had to say. On the other hand, explain if they failed to establish or even lost credibility as they spoke. Be sure to provide specifics on how they did one or the other. Do you think their credibility or lack of credibility was specific to you or would it also be true for most people receiving the communication? Explain.

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