Option #1: From Concept to Implementation Multinational Product Your final Portfolio Project is a PowerPoint presentation. The presentation must use slide notes. The notes section will support the con

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Option #1: From Concept to Implementation Multinational Product

Your final Portfolio Project is a PowerPoint presentation. The presentation must use slide notes. The notes section will support the content for each slide. Your presentation should be 18-22 slides (not including the title and research references slides).

In Week 3 you completed a preliminary deliverable for this project, submitting the industry with which you are familiar along with a multinational company that operates in this industry. For this company consider the Upstream Process and Responsibility framework (See Figure 1.2 in the textbook). Describe how you would take a hypothetical new product or service from concept to creation, then to commercialization, and finally to implementation in a country other than the U.S.

Your presentation will be organized by two parts. The first part is a description of new product development concepts while the second part is application to your hypothetical new product concept.

Part I: Descriptions of concepts should include:

  • description of the ideation approach of the new product/service addressed in Part II,
  • description of a business case
  • description of project oversight
  • description of beta testing
  • description of prelaunch readiness and training
  • description of launch execution

Part II: This section includes the application, analysis, formulation, and evaluation of the product launch using the principles from this course. Include the following:

  • Describe the hypothetical new product.
  • Provide the competitive analysis with rationale for the product’s success.
  • Summarize the business case.
  • Specify beta tests and defend your recommendations.
  • Construct the strategy formulation in relation to the product/service launch.
  • Analyze and evaluate the country’s cultural and external differences with their respective application to product/service launch.
  • Analyze the strategy implementation on one of the following: systems, people, or process fit.


  • Write a presentation that has 18-22 slides.
  • Include a title and a reference page.
  • At least six outside academic and professional references that provide information and guidance for your assignment. The CSU-Global Library (Links to an external site.) is a good place to find these sources.
  • Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.
  • Follow the formatting outlined in the CSU-Global Guide to Writing and APA (Links to an external site.).

See the Portfolio Project grading rubric in Module 8 for details.

Attached is the organization I decided to use which is PepsiCo.

Option #1: From Concept to Implementation Multinational Product Your final Portfolio Project is a PowerPoint presentation. The presentation must use slide notes. The notes section will support the con
Running head: PORTFOLIO MILESTONE 1 Portfolio Milestone: Selection of A Multinational Organization Name MGT 571 Colorado State University-Global Campus Option 1: Selection of a Multinational Organization The multinational organization I decided to focus on for my portfolio project would be Pepsi Co. There are various reasons why I chose to focus on Pepsi Co. for my final portfolio project. PepsiCo. is a portion of American food business and one of the top multinational organization around the world. PepsiCo. is adored around the world, and many people purchase their products and consume their products and allow PepsiCo. to rank which the top for being one of the best multinational organizations (Muzumdar, 2014, p. 7). PepsiCo. explore various opportunities for their company to continue to expand and grow within the food and beverage industry, which allows them to continue to keep up the reputation they receive from others, this past year alone PepsiCo hired over 6,000 new workers that were laid off or furloughed due to the pandemic and provided them with secure jobs (Danley, 2020). . The company’s mission and company culture continue to be one of the best mission statement and company cultures and even shows how PepsiCo. adopts new values for equality and socially responsible (Danley, 2020). As a company, their mission statement was to focus on “Performance with Purpose,” which allows the CEOs of PepsiCo. To combine the two things that define what they do as a growing business and will enable them to achieve such an excellent reputation and ranking for their organization (Kish et al., 2001, p. 93). PepsiCo been in the industry since 1985 and continues to grow and achieve a high ranking for its company, and that is why I chose to focus on PepsiCo. for my portfolio project. References Danley, S. (2020, March 23). PepsiCo to hire 6,000 new workers. Food Business News. https://www.foodbusinessnews.net/articles/15667-pepsico-to-hire-6000-new-workers Kish, P., Riskey, D. R., & Kerin, R. A. (2001). Measurement and tracking of brand equity in the global marketplace ‐ The PepsiCo experience. International Marketing Review, 18(1), 91–96. https://doi.org/10.1108/02651330110382014 Muzumdar, P. (2014). A Study of Business Process: Case Study Approach to PepsiCo. SSRN Electronic Journal, 1–17. https://doi.org/10.2139/ssrn.2392611

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