In this activity, you will research the New Balance Company and write an essay (Links to an external site.) based on the concepts learned this week. Your essay should be double-spaced, at least 250 words and adhere to APA guidelines. Ensure you have a cover page, introduction, body, and conclusion for your essay.
Visit the New Balance website: www.newbalance.com (Links to an external site.) and review the company’s information.
Answer the following questions in an essay format below.
- From your assessment of New Balance, identify and describe in detail at least one of Porter’s generic competitive strategies New Balance has been using. From your evaluation, what are some of your recommendations for New Balance to be more competitive in a global market?
- Assess New Balance’s opportunities and threats; provide a plan for implementing at least two opportunity strategies and addressing two current threats you’ve identified. Explain how those opportunities and threat strategies will positively affect New Balance’s business operations.