You have been asked by the CEO to join a senior team that has been created to explore the possibility of setting up the firm’s first wholly owned subsidiary outside the United States. The company has been exporting a limited number of products to the region for several years, but as demand has increased, he is considering the possibility of setting up some form of manufacturing operation to reduce manufacturing and distribution costs and get closer to the customer. Even though the CEO has engaged in talks with several economic development groups in the region, he has not yet decided which location would be the best place to enter the market to support the company’s long-term business strategy.
As a key member of the team, your job is to develop a high level Logistics and Supply Chain Management Plan to explore the feasibility of establishing a wholly owned subsidiary in BRAZIL
Please prepare a location recommendation based on the attached research (and any other supporting information you find necessary – provide references). This should be at least one page in length.