this is the answer form the manual solution so I need you to rewrite the answers by your own words (way )
. Some of the possible strategic factors to consider are:
Re: The pumps:
Will the sale of pumps introduce Martens to new markets and new
customers that might benefit other product lines?
Can Martens compete in the marine pump market? How competitive is
this market, and what are the CSFs that are likely to lead to success for
How reliable are the estimates used to develop the predictions for
revenues and costs for the pumps? How reliable is the market research
that predicted growth in pump sales?
Will the sale of pumps affect Martens’ image in either a positive or
negative fashion? For example, will Martens’ current customers view
Martens as a high quality/innovative manufacturer of pumps?
- How long is the expected growth in pump sales expected to continue ?
- Re: The purchase of attic fans from Harris Products:
What are the alternative uses of Martens’ production capacity, in
addition to pumps and attic fans that might produce higher contribution?
How reliable is Martens’ information that Harris is a reliable producer of
How will Martens’ customers react, if at all, to know that the attic fans
are not manufactured by Martens?