internation business marketing expansion

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You have been asked by your faculty adviser to give a PowerPoint presentation to some undergraduate international business and marketing students on the issues they might encounter if they develop business plans to enter the global marketplace. Base your presentation on this week’s readings, including Exhibit 9.1, your research, and the following:

  • Describe and then evaluate why firms enter the global marketplace. Was the reasoning for entering a marketplace effective?
  • Using the market entry and expansion model in Exhibit 9.1, from your readings above, select a MNC firm and analyze, synthesize, and discuss how your firm applies any, and all, if applicable, of these strategies for market entry.
  • Analyze, interpret, and discuss what relationships exist between a foreign investor and a host country government.  Why are foreign investors important?
  • Assess and evaluate the impact of the internet and e-commerce in making a MNC global.

Incorporate appropriate animations, transitions, and graphics as well as “speaker notes” for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists. Support your presentation with at least five (5) scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included. Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate.

Length: 12-15 slides (with a separate reference slide).
Notes Length: 100-150 words for each slide.

exzibit 9.1 plan.ppt

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