Identify and analyze product price, sample cost structure

85.0 %Content

10.0 %Explanation of the Strategic Implications of the Product Price

Explanation of the strategic implications is not present.

Explanation of the strategic implications is present, but incomplete or inaccurate.

Explanation of the strategic implications is present but cursory. Some of the research used is questionable and/or dated.

Explanation of the strategic implications is present and thorough. Research used is scholarly, although some sources are dated.

Explanation of the strategic implications is present thorough, and insightful. Research used is scholarly, original, and current.

45.0 %Explanation of the Rationale for the Pricing Approach

Explanation of the rationale for the pricing approach is not present.

Explanation of the rationale for the pricing approach is present, but incomplete or inaccurate.

Explanation of the rationale for the pricing approach is present but cursory. Some of the research used is questionable and/or dated.

Explanation of the rationale for the pricing approach is present and thorough. Research used is scholarly, although some sources are dated.

Explanation of the rationale for the pricing approach is present thorough, and insightful. Research used is scholarly, original, and current.

30.0 %Calculation and Analysis of the Price for the Product

Calculation and analysis is not present.

Calculation and analysis is present, but incomplete or inaccurate.

Calculation and analysis is present but cursory. Some of the research used is questionable and/or dated.

Calculation and analysis is present and thorough. Research used is scholarly, although some sources are dated.

Calculation and analysis is present thorough, and insightful. Research used is scholarly, original, and current.

15.0 %Mechanics and Formatting

5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used.

Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied.

Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed.

Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech.

Writer is clearly in command of standard, written, academic English.

5.0 %Paper Format (use of appropriate style for the major and assignment)

Template is not used appropriately, or documentation format is rarely followed correctly.

Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent.

Appropriate template is used. Formatting is correct, although some minor errors may be present.

Appropriate template is fully used. There are virtually no errors in formatting style.

All format elements are correct.

5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style)

Sources are not documented.

Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors.

Sources are documented, as appropriate to assignment and style, although some formatting errors may be present.

Sources are documented, as appropriate to assignment and style, and format is mostly correct.

Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.

100 %Total Weightage