21) Which of the following levels of the brand dynamics pyramid pertains to consumer’s needs? A)

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21) Which of the following levels of the brand dynamics pyramid pertains to consumer's needs?

A) advantage

B) relevance

C) bonding

D) performance

E) presence

22) A consumer who expresses rational and emotional attachments to the brand to the exclusion of most

A) advantage

B) relevance

C) presence

D) performance

E) bonding

23) According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address the question “Do I know about this brand?”

A) relevance

B) presence

C) performance

D) advantage

E) bonding

24) According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question “Does this brand offer something better than the others?”

A) performance

B) presence

C) advantage

D) bonding

E) relevance

25) According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question “Can this brand deliver?”

A) performance

B) bonding

C) advantage

D) relevance

E) presence

26) According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question “Does this brand offer me something?”

A) advantage

B) presence

C) relevance

D) bonding

E) performance

27) According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message “Nothing else beats this brand”?

A) bonding

B) relevance

C) advantage

D) performance

E) presence

28) With respect to the “six brand building blocks,” ________ signifies how well the product or service meets customers' functional needs.

A) brand judgment

B) brand imagery

C) brand salience

D) brand performance

E) brand resonance

29) With respect to the brand building pyramid, at which of the following “building block levels” would we expect the consumer to develop an intense, active loyalty?

A) salience

B) imagery

C) feelings

D) judgments

E) resonance

30) With respect to the brand building pyramid, at which of the following “building block levels” would we expect the consumer to develop positive and accessible reactions?

A) resonance

B) salience

C) imagery

D) performance

E) feelings

 

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