31) An unintended effect of business legislation is ________. A) restricting fair competition in the 1 answer below »

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31) An unintended effect of business legislation is ________.

A) restricting fair competition in the market

B) encouraging unbridled business behavior

C) reducing the social cost of producing a particular commodity

D) exposing consumers to unfair trade practices

E) slowing economic growth

32) An important force affecting business is the ________ movement, a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.

A) human rights

B) consumerist

C) environmental

D) self-determination

E) materialistic

33) The ________ market is the set of consumers with an adequate interest, income, and access to a particular offer.

A) potential

B) available

C) target

D) penetrated

E) reserve

34) The ________ market is the part of the qualified available market the company decides to pursue.

A) potential

B) available

C) target

D) penetrated

E) reserve

35) The ________ market is the set of consumers who are buying the company's product.

A) potential

B) available

C) target

D) penetrated

E) reserve

36) When the government of any country restricts the sale of a particular commodity to certain groups—for example, restricting sales of alcohol to individuals above the age of 21—the eligible consumers who have income, interest, access and qualification constitute the ________.

A) accessible market

B) target market

C) potential market

D) qualified potential market

E) qualified available market

37) Jeanine would like to own a Mercedes but is unable to afford one at this time. Jeanine is part of the ________ for this product.

A) potential market

B) available market

C) target market

D) projected market

E) penetrated market

38) ________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.

A) Company demand

B) Area market potential

C) Market demand

D) Company sales potential

E) Total market potential

39) With an increase in marketing expenditure, market demand ________.

A) continues to increase at an increasing rate

B) initially increases and then declines

C) increases first at an increasing rate, then at a decreasing rate

D) decreases first and then spikes

E) continues to increase at a decreasing rate.

40) The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________.

A) primary demand

B) market potential

C) market minimum

D) optimum demand

E) market demand

 

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