161.When Herbal Essences tries to get shelf space in Target and Walmart because young women frequent

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161.When Herbal Essences tries to get shelf space in Target and Walmart because young women frequently shop there for hair care products, this is an example of which of the 4Ps? 
 
 

A.Price

B.Product

C.Promotion

162.A detailed plan for handling transportation and storage of a new product that is now being distributed to wholesalers nationwide is an aspect of which part of the 4Ps? 
 
 

B.Product

C.Promotion

D.Price

163.An office supplies producer sells a variety of office supplies to final consumers and businesses using its own mail order catalog. Here, 
 
 

A.there is no channel of distribution.

B.there is no opportunity to apply target marketing.

C.no promotion is involved.

D.a production orientation is just as effective as a marketing orientation.

164.The _____ area of the marketing mix includes decisions related to telling the target market or others in the channel of distribution about the “right” product. 
 
 

A.product

B.place

D.price

E.communication

165.”Promotion” may include: 
 
 

A.personal selling to channel members.

B.point-of-purchase materials.

C.mail-order selling.

D.advertising on the Internet.

166.”Promotion” includes: 
 
 

A.advertising.

B.personal selling.

C.sales promotion.

D.publicity.

167.Marketing strategy decisions concerning Promotion include decisions about 
 
 

A.packaging and branding.

B.the kinds of intermediaries to use.

D.transporting and storing.

E.discounts and allowances.

168.”Promotion” is NOT concerned with: 
 
 

A.creating billboard ads.

C.publicity.

D.television commercials.

E.personal selling.

169.Personal selling lets the salesperson adapt the firm's marketing mix to a specific customer. This is an aspect of which marketing mix variable? 
 
 

A.Price

B.Place

D.Product

170.______________ is direct spoken communication between sellers and potential customers. 
 
 

B.Sales promotion

C.Advertising

D.Publicity

E.Mass selling

 

 

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