21.Status quo pricing objectives might focus on meeting competition, avoiding competition, or stabil

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21.Status quo pricing objectives might focus on meeting competition, avoiding competition, or stabilizing prices. 
 
 

With status quo pricing objectives, managers want to stabilize prices, or meet competition, or even avoid competition.

 

 

 

22.Meeting competition and nonprice competition are both status quo objectives. 
 
 

Status quo pricing objectives may include stabilizing prices, meeting competition, avoiding competition, and also nonprice competition.

 

 

 

23.Status quo pricing objectives suggest avoiding price competition, but may lead to very aggressive competition with Promotion, Place, or Product. 
 
 

A status quo pricing objective may be part of an aggressive overall marketing strategy focusing on nonprice competition which is aggressive action on one or more of the Ps other than Price.

 

 

 

24.When the total market is not growing a common strategy adopted is to stabilize prices. 
 
 

The don't-rock-the-pricing-boat thinking is most common when the total market is not growing.

 

 

 

25.Nonprice competition, a status quo pricing objective, is never part of an aggressive overall marketing strategy. 
 
 

A status quo pricing objective may be part of an aggressive overall marketing strategy focusing on nonprice competition.

 

 

 

26.Administered prices are prices agreed to by competing firms in a market. 
 
 

Instead of letting daily market forces (or auctions) decide their prices, most firms set their own prices known as administered prices.

 

 

 

27.When a firm sells through intermediaries, there is little reason to try to administer the price intermediaries charge final consumers. 
 
 

If a firm doesn't sell directly to final customers, it usually wants to administer both the price it receives from intermediaries and the price final customers pay because the price final customers pay will ultimately affect the quantity it sells.

 

 

 

28.Most firms avoid administered prices because they may be illegal under the Robinson-Patman Act. 
 
 

When a firm sells through intermediaries, it usually wants to administer the price intermediaries charge final consumers because that final consumer price will ultimately affect the quantity a firm sells.

 

 

 

29.Most firms in the U.S. avoid using a one-price policy because it is so inconvenient to administer and leads to more negotiation and higher selling costs. 
 
 

The majority of U.S. firms use a one-price policy mainly for administrative convenience and to maintain goodwill among customers.

 

 

 

30.The majority of U.S. firms use a one-price policy. 
 
 

The majority of U.S. firms use a one-price policy mainly for administrative convenience and to maintain goodwill among customers.

 

 

 

 

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