1.Which of the following refers to the extent that all information collected in a questionnaire addr

 

1.Which of the following refers to the extent that all information collected in a questionnaire addresses a research question that will help the decision maker address the current marketing problem?

a.relevant

b.accuracy

c.frequency

d.counterbalanced

2.A questionnaire that collects information that is valid is said to be:

a.relevant

b.accurate

c.counterbalanced

d.balanced

3.A question that poses some problem or topic and asks respondents to answer in their own words is called a(n):

a.sentence completion question

b.unbalanced question

c.fixed-alternative question

d.open-ended question

4.”Can you name five brands of tires?” is an example of what type of question?

a.fixed-alternative

b.pivot

c.open-ended response

d.filter

5.Another term for fixed-alternative questions is ____ questions.

a.open-ended response

b.closed

c.pivot

d.concise

6.”What is your gender? ____ M     ____ F” is an example of what type of question?

a.loaded

b.leading

c.fixed-alternative

d.filter

7.All of the following are disadvantages of open-ended response questions EXCEPT:

a.cost

b.interviewer bias

c.the information provided by responses is not useful to decision makers

d.articulate individuals give a large share of the responses but they may not be representative of the entire population

8.Compared to open-ended response questions, fixed-alternative questions:

a.require less interviewer skill

b.take less time

c.are easier for the respondent to answer

d.all of the above

9.”Do you own a cell phone? ____ Yes     ____ No” is an example of what type of question?

a.leading

b.simple-dichotomy

c.loaded

d.open-ended response

10.What type of question is the following?

What time of day did you watch that movie at the Multiplex?

_____ Matinee

_____ Evening

_____ Rush-hour special

 

a.filter

b.pivot

c.open-ended response

d.determinant-choice