41.When a consumer is purchasing an unfamiliar or expensive product, the consumer often uses the ___

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41.When a consumer is purchasing an unfamiliar or expensive product, the consumer often uses the _____ process.

a.

extensive decision making

b.

cognitive harmonizing

c.

limited problem solving

d.

strategic behavior

e.

stimulus discrimination

 

 

 

42.Alanna is looking into purchasing a scooter as gas prices continue to rise. She needs a reasonably-priced, comfortable, and safe, scooter with room to store her books.  She is not familiar with these products and this is a major purchase for her.  Purchasing a scooter will probably involve:

a.

low-involvement problem solving

b.

low-involvement decision making

c.

extensive decision making

d.

limited decision making

e.

dedicated cognitive behavior

 

 

 

43.Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes. This is due to the:

a.

opportunity costs

b.

fear of cognitive dissonance

c.

situational factors

d.

social visibility of the products

e.

cost of the products

 

 

 

44.A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

a.

is a product adaptation of a market leader

b.

is a necessity

c.

has not been purchased before

d.

has low social visibility

e.

requires substantial financial investment

 

 

 

45.All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

a.

consumer’s age

b.

previous experience with the product

c.

perceived risk of negative consequences

d.

social visibility of the purchased item

e.

perceived risk of negative consequences as a result of the purchase

 

 

 

46.Your best friend has sought your advice on what type of clothing she should buy for a job interview. If she gets the job, she will be the assistant to the producer of her favorite television program. She really wants this job and considers it a once in a lifetime opportunity. By asking your help with her wardrobe, your friend is most likely trying to:

a.

eliminate cognitive dissonance

b.

eliminate the low involvement in the decision

c.

reduce perceived risk of negative consequences

d.

increase the chances of selective exposure

e.

increase the motivation involved in the decision

 

 

 

47.When Avril went to purchase a birthday card for her new boyfriend, she went to three stores and spent four hours reading over five hundred cards before selecting the perfect one. This card (which cost $3.25) is properly designated a high-involvement product because of:

a.

brand loyalty

b.

situational factors

c.

financial risk

d.

cognitive dissonance

e.

trial investment

 

 

 

48.Marketing managers often use in-store promotions to stimulate sales of:

a.

technical products

b.

high-involvement products

c.

high-priced products

d.

industrial products

e.

low-involvement products

 

 

 

49.All of the following are examples of individual factors that affect the decision-making process for consumers EXCEPT:

a.

gender

b.

age

c.

reference groups

d.

lifestyles

e.

personality

 

 

 

50._____ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.

a.

Socialization

b.

Customerization

c.

Consumerism

d.

Lifestyle

e.

Culture

 

 

 

 

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