11.A computer-based system that helps decision makers confront problems through direct interaction w

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11.A computer-based system that helps decision makers confront problems through direct interaction with databases and systems is known as a(n) _____.

a.Internet

b.Intranet

c.decision support system (DSS)

d.global positioning satellite system

12.Which part of the decision support system addresses exchanges between the firm and its customers?

a.customer relationship management (CRM) system

b.data warehouse

c.global information system (GIS)

d.intellectual capital system

13.An organization's mailing list of current customers is an example of _____.

a.a cookie

b.software

c.a database

d.a hyperlink

14.Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access?

a.global information system

b.data warehousing

c.proprietary marketing research

d.keyword search

15.An organization's inventory figures are a good example of:

a.cookies

b.internal records

c.external records

d.CRM

16.Who can provide data to a decision support system?

a.production managers

b.marketing researchers

c.accountants

d.all of these choices

17.Which source of input data is represented when a company conducts marketing research to identify the characteristics of its customers?

a.internal records

b.proprietary marketing research

c.salesperson input

d.behavioral tracking

18.Accumulated records resulting form point-of-sale data recordings are known as _____.

a.scanner data

b.multiple-source data

c.cookies

d.environmental scanning data

19.Which of the following is an example of behavioral tracking?

a.product sales histories

b.test market results

c.supermarket scanner data

d.survey findings

20._____ is the bar-coded information that contains product information that can be read by optical scanners.

a.RFID

b.NFC

c.CRM

d.UPC

 

 

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