11.A computer-based system that helps decision makers confront problems through direct interaction with databases and systems is known as a(n) _____.
c.decision support system (DSS)
d.global positioning satellite system
12.Which part of the decision support system addresses exchanges between the firm and its customers?
a.customer relationship management (CRM) system
c.global information system (GIS)
d.intellectual capital system
13.An organization's mailing list of current customers is an example of _____.
14.Which of the following is a process that allows important day-to-day operational data to be stored and organized for simplified access?
a.global information system
c.proprietary marketing research
15.An organization's inventory figures are a good example of:
16.Who can provide data to a decision support system?
d.all of these choices
17.Which source of input data is represented when a company conducts marketing research to identify the characteristics of its customers?
b.proprietary marketing research
18.Accumulated records resulting form point-of-sale data recordings are known as _____.
d.environmental scanning data
19.Which of the following is an example of behavioral tracking?
a.product sales histories
b.test market results
c.supermarket scanner data
20._____ is the bar-coded information that contains product information that can be read by optical scanners.