1.A(n) _____ is a subset, or some part, of a larger population.
2.Which of the following refers to any complete group whose members share some common set of characteristics?
3.An investigation of all the individual elements that make up a population is called a(n)_____.
4.When a company decides to send an Internet survey to all of its 127-member sales force to determine their morale, this is an example of a _____
b.multistage area sample
5.All of the following are reasons for using a sample EXCEPT _____.
c.accurate and reliable results
d.destruction of test units
6.When a researcher has made the decision to conduct a survey using a sample of the population, the FIRST step in the selection of the sample is to _____.
a.define the target population
b.determine the sample size
c.select the actual sampling units
d.select a sampling frame
7.All of the following are stages in the selection of a sample EXCEPT _____.
b.select a sampling frame
c.determine sample size
8.A list of elements from which the sample may be drawn is called a _____.
9.When a researcher wants to study the members of the American Marketing Association and selects a sample from its membership list, the membership list is an example of a _____.
c.systematic sampling list
10.Which type of error occurs when certain sample elements are excluded or when the entire population is not accurately represented in the sampling frame?
a.Type I error
b.sampling frame error