81.Both the birthrate and the buying power of ethnic groups in the U.S. are increasing.
82.In ethnic markets within the U.S., the median age is higher and the birthrate is lower than the overall population.
83.Hispanic Americans are now the largest and fastest-growing ethnic group in the U.S.
84.Asian Americans are the largest and fastest-growing ethnic group in the United States.
85.Of all the major ethnic groups in the U.S., Asian Americans have the highest median family income.
86.African Americans have the highest median family income of the major ethnic groups.
87.The buying power of Hispanics and African Americans exceeds $1 trillion a year.
88.Planning for cultural differences in international markets is easier than in domestic markets.
89.The reaction of Italian women to Swiffer is an example of cultural influence.
90.Needs, benefits sought, attitudes, motivation, and even how a consumer selects certain products all vary depending on the purchasing situation.