234.Positioning maps are based on: A.the actual objective characteristics of products. B.the opinion

Would you like us to handle your paper? Use our company for better grades and meet your deadlines.


Order a Similar Paper Order a Different Paper

 

234.Positioning maps are based on: 
 
 

A.the actual objective characteristics of products.

B.the opinions of the marketing managers.

C.the potential places where a product may be sold and purchased.

D.the prices of competing products.

E.customers' perceptions of products.

235.A marketer will likely need to reposition a product if: 
 
 

A.very few competitors offer similar products.

B.customers see the product as distinct from other products in the market.

C.marketers see the product as distinct from other products in the market.

D.customers see the product as very similar to other products in the market.

E.marketers see the product as very similar to other products in the market.

236.Differentiating the marketing mix is important because: 
 
 

A.It can help the firm build a competitive advantage with a group of target customers.

B.It can help target customers to view the firm's position in the market as uniquely suited to their preferences and needs.

C.It can clarify the position the firm wants to achieve with customers.

D.It can contribute to better blending of marketing mix decisions to achieve desired objectives.

E.All of these alternatives are true.

237.When a company becomes aware that a new product is being test marketed by one of its competitors in St. Louis, it decides to create a similar product and rush it to market. This company can be described as a(n): 
 
 

A.copycat.

B.innovator.

C.me-too imitator.

D.first mover.

238.______________ is a marketing management aid that refers to how customers think about proposed and/or present brands in a market. 
 
 

A.Brand familiarity

B.Positioning

C.Market scanning

D.Market segmentation

E.Customer relationship management (CRM)

239._____ refers to how customers think about proposed or present brands in a market. 
 
 

A.Differentiating

B.CRM

C.Clustering

D.Positioning

E.Dimensioning

240.”Positioning” is a marketing management aid that refers to: 
 
 

A.a product's ability to provide both immediate satisfaction and social responsibility.

B.how customers think about proposed and/or present brands in a market.

C.a firm's ability to distribute products through intermediaries who are in the right position to reach target customers.

D.how a firm approaches customer relationship management.

E.all of these alternatives are true.

241.”Positioning” is a marketing management aid that refers to: 
 
 

A.how closely existing products match customers' ideal preferences.

B.how customers think about proposed and/or present brands in a market.

C.whether some products are viewed as very similar.

D.All of these are true.

242.When doing “positioning,” a marketing manager should: 
 
 

A.avoid targeting strategies.

B.focus on specific product features of all generic competitors.

C.rely on how customers think about proposed and/or existing brands in a market.

D.plan physical product changes rather than image changes.

E.None of these is a good choice.

243.”Positioning”: 
 
 

A.applies to new products-but not existing products.

B.helps strategy planners see how customers view competitors' offerings.

C.is concerned with obtaining the best shelf space in retail outlets.

D.is useful for combining but not for segmenting.

E.eliminates the need for judgment in strategy planning.

 

Do you need help with this or a different assignment? We offer CONFIDENTIAL, ORIGINAL (Turnitin/LopesWrite/SafeAssign checks), and PRIVATE services using latest (within 5 years) peer-reviewed articles. Kindly click on ORDER NOW to receive an A++ paper from our masters- and PhD writers.

Get a 15% discount on your order using the following coupon code SAVE15


Order a Similar Paper Order a Different Paper