191.The fact that our eyes and minds seek out and notice only information that interests us is calle

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191.The fact that our eyes and minds seek out and notice only information that interests us is called: 
 
 

A.conscious cognition.

B.selective exposure.

C.selective retention.

D.preconscious perception.

E.selective perception.

192.______ refers to processes that screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs. 
 
 

A.Selective exposure

B.Selective learning

C.Selective retention

D.Selective attention

E.Selective perception

193.When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called: 
 
 

A.cognitive perception.

B.selective perception.

C.selective retention.

D.conscious perception.

E.selective exposure.

194.Consumers remembering only what they want to remember is called: 
 
 

A.conscious response.

B.selective retention.

C.selective exposure.

D.cognitive learning.

E.selective perception.

195.While planning a vacation, Betty Jo visited the website of a package tour provider and closed a pop-up ad without even noticing what it was for. This is an example of 
 
 

A.selective retention.

B.selective exposure.

C.selective perception.

D.selective learning.

E.selective action.

196.When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of: 
 
 

A.Selective exposure.

B.Selective perception.

C.Selective retention.

D.Selective learning.

E.Selective reception.

197.Tammi Soloft has itchy eyes and a stuffy nose, and suddenly becomes aware of many TV ads for allergy products that she never noticed before. This illustrates: 
 
 

A.selective exposure.

B.selective perception.

C.selective retention.

D.reinforced cognition.

E.None of these alternatives is correct.

198.Carmela Sanchez is planning to buy a pair of running shoes. Recently, she has been noticing more Adidas advertising in magazines. This is an example of: 
 
 

A.a physiological need.

B.dissonance.

C.need satisfaction.

D.selective exposure.

E.a consumer expectation.

199.On his way to a GM dealership to pick up a new truck he has purchased, Ian Mann hears a Ford ad that says that Ford trucks have more power than Chevy trucks. Ian thought that the ad said that the Chevys had more power. This illustrates 
 
 

A.selective perception.

B.learning.

C.selective retention.

D.reinforcement.

E.selective exposure.

200.After his Political Science class, Andre only remembered the parts of his professor's lecture that he agreed with. This is an example of: 
 
 

A.selective retention.

B.selective exposure.

C.selective information.

D.selective attention.

E.selective action.

 

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