41) Gino’s Italian Bistro offers all patrons a free after-dinner drink. This is an example of a

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41) Gino's Italian Bistro offers all patrons a free after-dinner drink. This is an example of a ________ reward schedule.

A) systematic

B) variable ratio

C) random

D) fixed ratio

E) continuous

 

42) Big Y Supermarkets sometimes issued poker chips of different values when consumers checked out at their supermarkets. The consumers did not get one each time they checked out, and they did not know what the reward was going to be if they got one. This is an example of a ________ reward schedule.

A) systematic

B) variable ratio

C) random

D) fixed ratio

E) continuous

43) Francis gets a free sandwich after she purchases nine sandwiches at Subway. This is an example of a ________ reward schedule.

A) systematic

B) variable ratio

C) random

D) fixed ratio

E) continuous

 

44) Reinforcement performed before the desired consumer behavior actually takes place is called ________.

A) positioning

B) licensing

C) preemptive reward

D) shaping

E) passive learning

 

45) ________ produce(s) more initial learning, whereas ________ usually persist(s) longer.

A) The central route to persuasion; the peripheral route to persuasion

B) Massed learning; distributed learning

C) Product form extensions; product line extensions

D) Modeling; vicarious learning

E) Recognition; recall

46) If Mark wants an immediate impact as he introduces his product, he should use ________; if he wants long-term, regular buying behavior, he should use ________.

A) the central route to persuasion; the peripheral route to persuasion

B) massed learning; distributed learning

C) product form extensions; product line extensions

D) modeling; vicarious learning

E) recognition; recall

 

47) ________ is the process through which individuals learn behavior by observing the behavior of others and the consequences of such behavior.

A) Massed learning

B) Passive learning

C) Observational learning

D) Positioning

E) Distributed learning

 

48) When a child learns about social and consumer behavior by observing his/her parents and/or older siblings, it is an example of ________.

A) massed learning

B) passive learning

C) observational learning

D) positioning

E) distributed learning

49) Learning based on mental activity is called ________.

A) passive learning

B) massed learning

C) vicarious learning

D) distributed learning

E) cognitive learning

 

50) Cognitive learning theory suggests that ________.

A) the kind of learning most characteristic of human beings is problem solving, which enables individuals to gain some control over their environment

B) a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective

C) most individual learning occurs in a controlled environment in which individuals are “rewarded” for choosing an appropriate behavior

D) each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer

E) conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone

 

 

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