11) The three primary ethnic subcultures in America, in order from most populous to least populous,

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11) The three primary ethnic subcultures in America, in order from most populous to least populous, are ________.

A) Asian Americans, African Americans, and Latinos or Hispanics

B) Asian Americans, Latinos or Hispanics, and African Americans

C) African Americans, Asian Americans, and Latinos or Hispanics

D) African Americans, Latinos or Hispanics, and Asian Americans

E) Latinos or Hispanics, African Americans, and Asian Americans

 

12) The Hispanic American market is an example of which subculture?

A) social class

B) ethnic

C) race

D) religious

E) gender

13) Ethnic clothing, art, music, and foreign-language newspapers are examples of ________ that can be associated with nationality subcultures.

A) cultural artifacts

B) loyalty drivers

C) ambassadors

D) fixation products

E) cross-cultural bridges

 

14) Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on ________.

A) age

B) ethnicity

C) religion

D) geographic region

E) gender

 

15) In contrast to other American population segments, Hispanic Americans are ________.

A) more religious

B) more populous

C) more patriotic

D) younger

E) more highly educated

16) Which of the following is true of Hispanic-American households?

A) Hispanic Americans tend to be members of smaller families.

B) Hispanic Americans are less likely to live in an extended family household.

C) Hispanic American households are less likely to contain children.

D) Hispanic Americans spend more time caring for their children.

E) The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America.

 

17) Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered as a single market based on ________.

A) age

B) nationality

C) geographic location

D) religion

E) language

 

18) ________ constitute the largest Hispanic subcultural group.

A) Cubans

B) Dominicans

C) Nicaraguans

D) Puerto Ricans

E) Mexicans

19) In relation to consumer behavior, less acculturated Hispanic consumers ________.

A) prefer well-established brands

B) traditionally shop at large grocery chains

C) are price- rather than fashion-conscious when it comes to clothing

D) prefer frozen to fresh or prepared food items

E) tend to be impulse buyers

 

20) In relation to consumer behavior, less acculturated Hispanic consumers ________.

A) prefer new, undiscovered brands

B) traditionally shop at bodegas

C) are price- rather than fashion-conscious when it comes to clothing

D) prefer frozen to fresh or prepared food items

E) tend to be impulse buyers

 

 

 

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