99) Define the term “subculture.” How do subcultures relate to the common culture of the l

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99) Define the term “subculture.” How do subcultures relate to the common culture of the larger society of which subcultures are a part?

 

100) Provide an example of how a marketer might modify their product and/or its positioning to better meet the needs of targeted consumers and suit the subculture's values and tastes.

 

101) How does ancestral pride manifest itself in consumer behavior?

 

 

 

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