Essay Questions 22. Why would an advertiser choose to use a bleed page? 23. What are the…

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Essay Questions
 

22. Why would an advertiser choose to use a bleed page?

23. What are the first, second, third and fourth covers of a magazine?

24. List six benefits an advertiser can receive by incorporating magazine media into the creative mix used for advertising.

25. Magazine advertising may not be for everyone. List six disadvantages of magazine advertising.

26. Explain the difference between a vertical publication and a horizontal publication.

 

 

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