1. How can a product’s characteristics affect the composition of its promotion mix? 2. Evaluate… 1 answer below »

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1. How can a product’s characteristics affect the composition of its promotion mix?

2. Evaluate the following statement: “Appropriate advertising media are always available if a company can afford them.”

3. Explain the difference between a pull policy and a push policy. Under what conditions should each policy be used?

 

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