Sally purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and… 1 answer below »
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Sally purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion, Sally was measuring her level of ________.
A) customer-perceived value
B) customer satisfaction
C) customer equity
D) demand
E) customer lifetime value
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