Sally purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and… 1 answer below »

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Sally purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and look to her expectations for Brand X lotion, Sally was measuring her level of ________.

A) customer-perceived value

B) customer satisfaction

C) customer equity

D) demand

E) customer lifetime value

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