BIS 375 Week 4 Individual E-Commerce Strategic Matrix

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E-Commerce Strategic Matrix

Resources: Electronic Reserve Readings, the Internet, or other resources

Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.

Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.

Include at least three industry examples that support the findings in your analysis.

Consider the following elements:

Cost Consumer exposure Customer service Differences in website structure Access rights Audience Security

Cite at least three different sources in addition to the textbooks to support your analysis.

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