What are the five major objectives of a promotional strategy? 1 answer below »

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1. What is the purpose of integrated marketing communications?

2. What are the five major objectives of a promotional strategy?

3. Identify and define each of the three categories of advertising based on their purpose. Which type of advertising might marketers use for the following products?

a. deodorant

b. electronic reader

c. organic produce

d. healthcare insurance

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