Some companies experimented with separating sales and marketing completely.

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Some companies experimented with separating sales and marketing completely. Sales sells products for several product-based marketing divisions, operating almost like manufacturer’s representatives. Do you think these could be successful experiments? If so, under what conditions? (Be as specific as possible; don’t say something like “if they had a good partnership.” Be able to describe how that partnership would be built.) If not, why? (Again, be specific.)

 

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