bridging the gap

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Read Chapter 2, Case #4: Bridging the Gap. Answer questions (a-d) in a 3-5 page, APA style paper (excluding title and reference pages), and supported with the concepts outlined in your text and from your previous classes. https://content.ashford.edu/books/Coulter.3183.17…. Coulter, M. (2013). Strategic management in action (6th ed.). [Electronic version].

  1. Using Figure 2.3, describe the context facing Gap. Focus especially on describing the driving forces that affect the fashion industry and the implications of these driving forces.
  2. Again, using Figure 2.3, does Gap have what it takes to succeed in light of this context? Explain.
  3. As the case stated, CEO Murphy has long preached the importance of speed to his executives. What does this mean as far as attempts to minimize the corporate bureaucratic process and get clothes to stores faster? What being “fast” or “speedy” involve? Be as specific as possible.
  4. How would proponents of the I/O view analyze this case? How about proponents of the guerrilla view? Must be APA format.

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