Health Care Marketing

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In this LearnScape, you will work with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care System’s personal health record, a resource provided to their patients. Using this information, you will make recommendations on how to improve the functionality and utility of the personal health record. At the end of the LearnScape, you will meet with the marketing director to present recommendations.

You will construct an e-mail to Amit Patel and Joan Fairbanks, with a recommendation. The recommendation will include specific details on how to improve the overall functionality and utility of the current PHR system in place.

Type your recommendation in the body of the e-mail below. Keep it brief – your recommendation should be 350–500 words. Do not forget, you can use the notes you have taken throughout your interviews. Be sure to back up your recommendation with the analysis of the information gained from the team members. Also, do not forget to briefly outline the key factors to a marketing strategy: Technology, social factors, competition, and regulations.

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