How effective is the following media message in reaching its audience: an advertisement for engagement rings posted in Womenâ€™s Day magazine?
1. The ad would be effective, because many women read this magazine.
2. The ad would not be effective because most women who read this magazine are already married.
3. The ad would not be effective because most men would probably not read this magazine.
4. The ad would be effective because many couples will read this magazine together