Coca Cola Case #2:
1. In a narrative format, discuss the key facts and critical
issues presented in the case.
2. In a globally competitive environment, why would Coca
Cola engage in questionable conduct such as channel stuffing, falsifying
marketing research, anti-trust issues or racial discrimination?
3. As one of world’s most valuable brands, what impact has
Coca-Cola’s ongoing struggle with ethics issues had on it reputation?
4. As CEO of Coca Cola, outline a global initiative to
manage your ethical risks and reputation.
*NOTE: Please answer
each question with the minimum word count of 200-250 words. Review attachment
for Case 2, Coca Cola starting on page 18, and answer each question
thoroughly. Place answers underneath
each question so I know how to break it down, total of 4 questions. Use APA
format to include in-text citations and a reference page. Use the attachment as
a reference as well. Let me know if you have any questions or comments.