Marketing-Challenges-in-a-new-economy-assignment-help-

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Marketing Challenges in a New Economy

Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business. 

  • Explain how this concept is disrupting our traditional economy.
  • Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business. 

The paper

  • Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Required Resources

Text

  • Read the following chapters in: Managerial Marketing:
    • Chapter 12: Marketing Channels and Distribution Decisions 
    • Chapter 13: Marketing Challenges in the New Economy
    • Chapter 14: Managing Marketing in the Global Economy

Article

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