marketing, week3

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Resources to use for this assignment:

  • Google
  • Annual Reports on the company

Action Items

  • Choose one of the three web sites you selected for Assignment 1-2: Internet Marketing Project.
  • Analyze the business model for your chosen site. What business model is your site using?
  • Identify the way(s) the site company obtains revenues. You will need to research the company’s reports and other industry sources to obtain this information.
  • Identify the target customers for the web site.
  • Assess how the company (both the web site and any physical-world business components) creates value for its target customers.
  • Write a 2- to 3-page paper that reports your findings on the company. Include section headers in your paper that correspond to the information required. Include at least 2 to 3 resources besides your textbook. Your paper is to include the following sections:
    • The Company. Provide a brief description of the company and the type of business it is involved in.
    • Business Model. Describe the business model used by the company and a justification on why you believe this business model is the one being used.
    • Revenue Sources. Identify the revenue sources and the weight that is given to each revenue stream. Provide the necessary data to support your position.
    • Value Proposition. Describe the target customers and the manner in which the company (both the web site and any physical-world business components) creates value for its target customers.
    • Recommendations. Recommend additional ways the company could create value for its target customers.

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