In this assignment, you will assess the use of marketing perspective and its impact on relationships.
After reviewing this 60 Minutes transcript, write a blog post discussing whether you follow any influencers. Then respond to the following questions:
- What do you notice about this type of marketing?
- What strategies are they employing?
- What role do these influencers play in marketing?
- How does the use of marketing perspective impact the relationship between the company and consumer? https://www.cbsnews.com/news/60-minutes-kim-kardas…