Secret to Ulta’s Beauty Success Joy Management Case Study Questions

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Answer each question in 150 words, plus a 100 words peer comment:

a) Knowledge-based value. Analyze Ulta’s approach to reducing SHEENY costs for the zero sigma customers, using the resource-base of the one sigma local vendors.

b) Global Value chain. Analyze Ulta’s approach to adding GUIDER values for the six sigma leader vendors, as a beauty destination with core competencies of its entrepreneurial associates and its follower budget vendors.

c) Upgrading Strategies. Analyze Ulta’s opportunities for upgrading its business ecosystem by targeting other infinite sigma vendors (e.g. firms that offer DIVINE benefits, i.e. hot benefits that are not offered by its existing vendors).

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