Supreme User Research Report

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Supreme User Research Report

You will conduct user research in order to understand users’ behaviors, habits, perceptions, experiences, etc. related to your organization and its content. The goal of having you do this project is to help you learn how to learn from users when designing content, especially as you think about the final project for this course, in which you will be asked to design a comprehensive content strategy.

You need to:

create user goals and interview questions (in the upload file)

analyze interview transcripts for trends, analyze the Supreme social media and other platforms

compile the data into a comprehensive user research report

Report Content/Structure

A good comprehensive user research report will: Start with an overall summary of findings and then explain more by organizing findings by trends, focusing on what is most relevant to your organization/influencer/group.

Professionally, clearly, and directly analyze and discuss the findings of your user research. Stylistically, this report should sound objective, data-driven, and user-focused—overall, it should imitate the language of the examples provided. This report should focus on the implications of your user research for your chosen organization/group/influencer’s content strategy. Your audience shouldn’t be me, but instead your organization.

Use evidence (quotes from users) throughout to support your findings.

Conclude with preliminary recommendations for building, improving, altering, etc. content strategy based on your findings from the interviews (as well as from the content strategy analysis, if there are connections you want to make).

Demonstrate an understanding of effective and persuasive design principles (i.e., your report shouldn’t look like an academic paper; it needs to look like a packaged, branded report that you would give to a client).

Do not use too much resources and citations otherwise you will lose points.

Here is an example on Slack…

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