Importance Of Managing Oreo Company’s Communication Case Study

Would you like us to handle your paper? Use our company for better grades and meet your deadlines.


Order a Similar Paper Order a Different Paper

Please read the following article: https://nypost.com/2017/04/25/did-oreos-change-the…

Note: Please click on the links embedded in the article to see social media, etc.

FB: https://www.facebook.com/oreo/posts/10154459983024…

Discuss the following:

1. How are third-party sources (‘earned media’) affecting Oreo’s image and consumer’s attitudes (including trust) in a negative way?

2. Discuss the importance of managing the brand’s (company’s) communication (‘owned media’ and ‘paid media’) and the communication from other sources (‘earned media’ – publicity via traditional and online media platforms). Based on your example, how should Oreo managers deal with negative reviews, messages, and/or news to minimize damage and promote favorable attitudes?

two pages; double-spaced is sufficient. Include a link to the article.

Do you need help with this or a different assignment? We offer CONFIDENTIAL, ORIGINAL (Turnitin/LopesWrite/SafeAssign checks), and PRIVATE services using latest (within 5 years) peer-reviewed articles. Kindly click on ORDER NOW to receive an A++ paper from our masters- and PhD writers.

Get a 15% discount on your order using the following coupon code SAVE15


Order a Similar Paper Order a Different Paper