mkt315 week 3 discussion 2 and response

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Week 3 Discussion 2

“Marketing Channel Design” Please respond to the following:

  • Choose a retailer. Then, of the six phases of the channel design process, determine which has the greatest impact on whether or not a channel strategy is successful for that retailer. Provide your rationale.
  • Examine how a strong marketing channel design will pay for itself.

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