A small sandwich shop, â€œCheap â€˜wichâ€, is changing the way it reaches its customers on social media and in the local newspaper. On their social media sites, they have a â€œWe Make What You Wantâ€ theme and in the newspaper their theme is â€œWe Have 5 Sandwiches cheap.â€
Will Cheap â€˜wich be successful with an unintegrated marketing strategy? Why or Why not? What are the disadvantages of businesses not utilizing Integrated Marketing Communications (IMC) strategies?