Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be â€œhealthyâ€ for consumers have additional challenges. Using the internet resources, research a company that markets â€œunhealthyâ€ products. Examples might include tobacco or alcohol companies but these examples are not all-inclusive. Respond to the following questions.
- Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
- Describe how the perception of the product differs within cultures both within the United States and globally.
- How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and business ethics?
- Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.
Your response should be a minimum of two double-spaced pages not including the title and reference pages. You are required to use at least one peer-reviewed source. Referenced sources must have accompanying citations complying with APA guidelines.