case study discussion 15

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Week 4 Discussion


Pinkberry – Watch the video, Pinkberry, and answer the following questions:

Case Study discussion:

Question one

  • Watch the Pinkberrry case study. Define the target market for Pinkberry using the bases of segmentation to describe this customer. Provide a rationale for your answer.

Question two

  • In your own words, describe what Pinkberry has done to start the consumer buying process. Remember that problem recognition, or an internal/external trigger for the brand, is the first step in the buying process. Until this happens, there is no purchase.

Question three

Finally, describe each level of

Maslow’s Hierarchy of Needs. Which level describes you the most when

making purchases. Provide a rationale for your answer and use an

example to highlight the level.

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