apply internal and external environmental analysis 12

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  • Objectives:

You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company’s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.

Create a 700- to 1,050-word analysis that includes the following outline:

  • Introduction
  • Identify economic, legal, and regulatory forces and trends.
  • Critique how well the organization adapts to change.
  • Discuss the primary internal organizational considerations. (I recommend using the SWOT format for this section.)
  • Discuss the primary external organization considerations. (As with internal considerations, using a SWOT format is recommended.)
  • Identify the major issues and/or opportunities the company faces based on your analysis.
  • Conclusion

Format your paper consistent with APA guidelines. Introductions, conclusions, and APA headings are required in all written assignments in this course. Cite any resource material used in completion of the paper. The introduction shall briefly, and clearly, convey the purpose of the paper. I highly recommend reviewing the Writing Guides for 400-level papers.Papers found to be plagiarized will receive an automatic zero and an academic violation report will be filed. Make sure to use in-text citations and reference any and all resource material.

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